Trade shows and exhibitions are a brilliant way to open new doors for your brand or company. They offer innumerable benefits and opportunities such as networking and building relationships with potential customers, gaining leads, selling your products, analyzing your competitors, launching your products whilst thousands of visitors, and much more. Inventive Ideas But all of these benefits can only be gained if you do things right and attract as many visitors as you can to your trade show booth.
Among thousands and hundreds of trade show booths, bringing visitors to your booth is not a cakewalk. But by employing some creative techniques you can bring uniqueness to your booth and make visitors move towards your booth. Once you have a crowd at your booth, you can turn this into an opportunity to make people aware of your brand and products.
6 inventive ideas to attract attendees to your booth.
Provide a relaxing space
Usually, trade shows and exhibitions can be tiring with lots of chaos that can be overwhelming for some visitors. Also, trade shows are organized in a large space and roaming here and there can make people tired. Hence, provide a relaxing and welcoming environment to attract visitors to your stand. You can keep your stand easily accessible & simple, and include comfortable seating areas. if your stand provides a space where visitors can take a break from the show.
As mentioned above, trade shows can make people exhausted and hungry at the same time. This is a great reason for offering some refreshment to your visitors. You can provide tea, coffee, or juice to the visitors entering your stand. This is a great way to attract more visitors and make them spend some time in your trade show booth meanwhile providing you with an opportunity to engage them in conversation and tell them about your brand and how your product can satisfy their needs.
Offer free giveaways
Giveaways are not a new thing used to generate leads at exhibitions and trade shows. Most companies offer freebies but some are more effective than others. The reason is that many trade show freebies are not very exciting, which in turn draw less attention and can also give an uninventive impression of your brand. Such freebies are more likely to be forgotten or end in a trash bin. So, this time skip the cheap keyring or pen idea and think of something unique and related to your brand that brings a unique twist. Also, make sure that whatever you choose as a giveaway item, is light and portable Inventive Ideas.
Install Charging Points
One thing which is common to people of all age groups is a mobile phone. You will find this thing in the hands of all the people attending the event then why not offer something which can bring them all to your exhibition stand. Trade shows can take a lot of time and can make people’s mobile phones run out of batteries. Installing charging points at your stand will not only make people enter your stand but will also make them spend time in it. Thank god, charging mobile phones takes time. Now you can use this time to engage them in a conversation and introduce them to your brand.
What’s better than providing what they the most. Free wifi is the catch to attract people of all age groups to your trade show booth. Put the password inside your booth so that people have to enter inside to use it. Also, ensure that you keep the range of your wifi within your booth so that people don’t use it from the other’s booth. You can also put signages reading ‘Free Wifi’ to people know what you got to offer.
Provide an interactive element
People always want to see something unique and new and for this reason, they attend trade shows and exhibitions to witness new technologies and advancements. Over the last decade, technological options for trade show booths have drastically diversified. This means this is the time to create a way for your customers to interact digitally with your product. The range of interactive technology available for trade show booths has grown exponentially in recent years for you to have plenty of opportunities to make your stand memorable for visitors.